General Liability Insurance in New Jersey

General Liability Insurance for NJ Businesses

Accidents happen—even when you run a great business. That’s why general liability insurance is one of the most important coverages any New Jersey business can carry. Whether you’re meeting with clients, working on-site, or simply operating a storefront, general liability insurance helps protect you from the unexpected: lawsuits, medical bills, and property damage claims that could derail your business.

What Is General Liability Insurance?

General liability insurance covers claims related to bodily injury, property damage, and personal injury that your business may cause to others. It acts as a financial shield when third-party claims are made—so you’re not stuck covering legal bills, settlements, or medical expenses out of pocket.

In New Jersey, general liability coverage is often required by landlords, vendors, and clients before you can start work or sign a lease.

What Does It Cover?

A general liability policy helps protect your business against a wide range of common risks, including:

  • Customer injuries on your property (like slip-and-falls)
  • Damage to a client’s property caused by your work or team
  • Advertising injury or reputational harm (such as libel or slander)
  • Legal fees, settlements, and court costs related to covered claims

It’s a core policy that provides peace of mind—and protects your bottom line.

Do You Need General Liability Insurance?

If you own or operate a business in New Jersey, the answer is almost always yes. General liability is essential for:

  • Contractors and construction trades
  • Retail and service businesses
  • Landscapers and home service providers
  • Freelancers, consultants, and professional offices

Even if you work from home or don’t have a storefront, general liability helps protect against unforeseen legal exposure and is often required in service contracts.

Why Choose Keller Insurance?

When it comes to general liability insurance, one size doesn’t fit all. That’s why New Jersey businesses trust Keller Insurance Services for:

  • Tailored policies based on your industry, size, and risks
  • No unnecessary upsells—just the protection you need
  • Responsive, local support from a team that knows NJ regulations
  • Committed to helping small businesses stay protected and compliant

We make it easy to get covered—so you can get back to business.

Get a General Liability Quote Today

Reach out to Keller Insurance Services for a personalized quote and practical guidance on the right general liability policy for your business.

FAQs

What types of claims does general liability insurance cover?

It covers third-party claims of bodily injury, property damage, and personal/advertising injury—such as a customer getting injured at your location or damage caused during a service.

Is general liability insurance required by law?

It’s not required by NJ state law, but many landlords, vendors, and clients require it by contract before doing business with you.

What’s the difference between general liability and professional liability?

General liability covers physical risks (like accidents), while professional liability covers errors in services or advice. Some businesses need both—we can help you decide.

Need General Liability Insurance?

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